4 Top Tips To Make Your Adverts Work For You.
5 Reasons To Advertise Your Business In Traveljunkies.
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4 Top Tips To Make Your Adverts Work For You.
1. Advertise your website, not your services or products.
If the purpose of your advert is to attract visitors to your website then advertise your website, not your services or products.
Your website should do your selling so don't make the mistake of making your advertising a mini version of your website.
Traffic is the lifeblood of your website, without traffic your site is dead.
If no-one sees it, it might just as well not exist. So in all your advertising, promote your website.
So remember the rule "Advertise Your Website, Not Your Services or Products."
2. Attract more visitors. Include a wide range of keywords and key phrases in your adverts.
As well as the keywords you use for your own business, think wider and include key words and phrases people might use when they aren't specifically looking for you.
For example, if you provide accommodation, include words for nearby attractions and activities. People searching for scuba diving, whitewater rafting, skydiving, sailing, etc. will often need somewhere to stay and with those kind of keywords in your adverts, people will find you.
3. Be friendly, helpful and approachable.
Make it easy for people to get in touch with you. Many adverts fail because they're not user friendly, and aren't designed to make life easy. Always include your name and contact details in your advert.
if you send emails to your prospects and customers, keep them short and to the point as more and more people are reading their emails on mobile devices, and make sure your contact details easy to find.
4. Use Social Media to promote your business - it's free.
Always include links to your social media sites Facebook, Twitter and Linkedin in your advertising and emails. These three cover the widest range of prospects from friends and other people who know you (Facebook), people who come across you from something you posted that interests them (Twitter), and links and recommendations you've established with other businesses (Linkedin).
Limit it to thre to avoid overload. More than three will look like your spamming.
And don't forget your Blog. Treat it like another website, which it is.
Promote your Blog in the same way you advertise your website. Then use your Blog to promote your business website.
One more tip ...
If your advertising isn't working, stop doing it. Do something else.
You run your business to make money. The most important thing you must do is decide where and how to advertise to get the best value for your money.
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5 Reasons Why You Should Advertise Your Business In Traveljunkies.
Our 5 big advantages over other promotion websites:
1. Traveljunkies is in the top 2% of websites worldwide. We've been around since 2002 and have a Google Page Rank = 4/10 and an Alexa Traffic Rating around 500k.
2. We are excellent value. See our best value prices below.
3. You can provide your own advertisement or we will build your advert for you containing a wide range of rich keywords and phrases you may not have considered. This is included in our price.
4. Because traveljunkies is also a search engine, (just like Google only smaller), you will be found by anyone searching for any keyword or phrase in your advert.
5. In 2011 - 39791 Unique Visitors made 92193 visits to traveljunkies and viewed 628407 pages.
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Four advertising options in addition to a free listing, and I think the best way is to point you to some examples on our website.
Standard Advert costs US$ 97 pa. To see our example go to our Home Page and enter traveljunkies in the Search Box.
Home Page Link costs US$ 127 pa. You can see these in the Main Box on our Home Page. A Home Page Link also includes a Standard Advert.
Whole Page costs US$ 295 pa This also includes a Home Page Link and a Standard Advert. Contact us here for more information.
Banner Ads The cost depends on what you would like.
And because traveljunkies is also a Search Engine ...
We include a Standard Advert for all options because as well as being a traditional advertising website, traveljunkies is also a search engine, so anyone searching a word that appears in your advert will find you.
And because paid advertisements appear above the free listings you will always be near the top of the page ("above the fold").
You can either send us your own advert or leave it to us & we'll do it for you. It's all part of our service and included in our charges.
We will not ask you to pay until your advert is shown and you are happy with it, and you can change it any time to allow for special promotions etc. at no extra charge.
Our tracking system has shown that adverts attract up to 10 times more hits than the free listings because ...
... traveljunkies is a search engine and your advert will include many keywords that people are searching for.
... your advert will appear near the top of the page above all the free listings.
... your advert has a picture and many searches begin with links from Google Images.
So drive more traffic to your website with an advertisement in traveljunkies.
If you would like any more information please let us know.
You can contact us here.
Best wishes & good luck with your advertising.
Cliff Chapman
traveljunkies
PS1 - We started life in Australia in 2002 and have over 3,000 clients. We have a Google Page Rank = 4/10 and an Alexa Traffic Rating of about 500,000 which puts us in the top 2% of all websites worldwide.
PS2 - You will not be asked to pay until your advert is shown and you are happy with it, and you can change it any time at no extra charge.
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